To reflect the magnitude behind the rare tobaccos used in Macanudo Gold Label, Macanudo Cigars tasked my team with creating an educational video that would go behind-the-scenes of the crafting process. We coordinated an international shoot with drone videographers, local photographers and on-staff producers.
I storyboarded and wrote a script for the video that captured the personality of the brand and the story behind the cigar while remaining entertaining. The resulting video is re-used each year in support of Macanudo Gold Label’s annual release.
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